working directly with the client, Joe establishes the design philosophy for
each project. His extensive wayfinding knowledge and design development
expertise help ensure project and corporate success. He believes in a team
approach whereby the client, stakeholders, partners, and staff are encouraged
to participate in the design process. He has worked with architectural and
engineering firms on various projects around the world to develop design
solutions that are both functional and economical.
“Guidelines for Airport Signing and Graphics – Terminals and Landside” (1985,
author, “Building Type Basics for Transit Facilities”.
Chairman of two SEGD Task Force groups to establish Transportation Signage
Standards for the United States