Meet The Team at Apple Design | Graphic Design & Wayfinding Solutions

Jessica Gray

President

Jessica Gray

President

Jessica directs all corporate policies and operations. Through her in-depth understanding of the wayfinding and experiential design marketplace, she establishes corporate strategy designed to enhance and expand the core services of Apple Designs. Jessica focuses on company growth while improving operations and building key relationships within the industry. Her leadership and insight help drive corporate success and client satisfaction. She is dedicated to the principles of economic, social, and ecological sustainability and works to integrate these aspects into projects, particularly where they can support LEED goals. In addition, Jessica is a proponent of digital media as it relates to navigation, customer behavior, and the user experience within the built environment.

Joseph Erhart

Senior Vice President

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Joseph Erhart

Senior Vice President

By working directly with the client, Joe establishes the design philosophy for each project. His extensive wayfinding knowledge and design development expertise help ensure project and corporate success. He believes in a team approach whereby the client, stakeholders, partners, and staff are encouraged to participate in the design process. He has worked with architectural and engineering firms on various projects around the world to develop design solutions that are both functional and economical.

Notable Accomplishments:

Author, “Guidelines for Airport Signing and Graphics – Terminals and Landside” (1985, 1994, 2001)

Contributing author, “Building Type Basics for Transit Facilities”.

National Chairman of two SEGD Task Force groups to establish Transportation Signage Standards for the United States