Jessica directs all corporate policies and operations. Through her in-depth understanding of the wayfinding and experiential design marketplace, she establishes corporate strategy designed to enhance and expand the core services of Apple Designs. Jessica focuses on company growth while improving operations and building key relationships within the industry. Her leadership and insight help drive corporate success and client satisfaction. She is dedicated to the principles of economic, social, and ecological sustainability and works to integrate these aspects into projects, particularly where they can support LEED goals. In addition, Jessica is a proponent of digital media as it relates to navigation, customer behavior, and the user experience within the built environment.